Profile & Jobs For African Fire

Employer African Fire Main Contact Mohammed Collins Tel Email via Joblux Website Click Here Profile Africanfire Limited is a new diamond jewellery company with a unique selling proposition that our diamonds are ethically sourced directly from mines in Africa and the proceeds from the jewellery go back towards development projects in health, education and community support programmes through the Africanfire Foundation. We select only the best quality diamonds and experienced lapidaries in London, Antwerp and Israel polish them to the highest standards. The jewellery is designed and manufactured in the UK by a team of highly skilled craftspeople – the senior craftsman is a Fellow of the Institute of Professional Goldsmiths and is one of only six diamond mounters in the UK to be awarded membership. Our branding and marketing consultant is Saatchi & Saatchi and they have been involved from inception with the brand name, brand positioning and the marketing & communications strategy. The company’s sales strategy is a three-tier model as follows: Tier 1 – Flagship store on Bond Street Tier 2 – Concessions at Harrods and Selfridges Tier 3 – Available at high-end jewellery retailers nationwide outside London